LTI NY

June 13, 2017

Valerio Spada for GAP

Portrait of American Summer 2017
Valerio Spada
GAP / American Diversity Campaign

 

AdWeek (aka AdFreak) did a short piece on the Gap’s current Summer ’17 campaign shot by Victor Spada. They managed to be both snarky and respectful in the same breath while featuring a ton of images from Victor, all shot on film and processed you know where ….

 

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Valario Spada: GAP Portrait of American Summer 2017

 

Here’s an excerpt:

 

Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes.

 

A new print and video campaign, titled “I Am Gap,” from Untitled Worldwide takes a look at a range of personalities—found via street casting, rather than via a modeling agency—that the clothing retailer hopes captures the spirit of its brand.

 

Stills from the campaign feature faces from different backgrounds striking familiar fashion poses, while being hip and attractive.

 

A short anthem spot, meanwhile, summarizes the core thrust of the marketing effort. “You are the quiet strength in a roaring city,” it says. “You are the free spirit who welcomes the unknown. You are the cattle driver, the BMX rider, the artist in the making. You are worlds apart in life but neighbors in optimistic spirit. You are America. You are Gap.”

 

Because nothing says land of the free and home of the brave like off-the-rack denim, blouses and tees.

 
It’s a basic strategy consistent with the marketer’s fall 2016 campaign, also created with Untitled, which beautifully documented the likes of Brooklyn United, a community marching band for kids, teens and young adults. The tagline for that advertising was “Do You.” “I Am Gap” is channeled as an explicitly inclusive, patriotic concept, if perhaps less powerfully.

 

The fashion industry in general has struggled to represent a diverse cross-section of cultures in advertising, even as it has begun to improve diversity on the runway. Gap is one of a few notable exceptions.
 

 

See a small selection of the print ads below:

 

 

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Valario Spada: GAP Portrait of American Summer 2017

 

 

 

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June 9, 2017

Andres Serrano: Salvation

Salvation: The Holy Land
Andres Serrano
Hatje Cantz Verlag publishers
Fall 2016

 

Hardcover, 225 pages, 214 image plates

 

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Andreas Serrano: Salvation. The Holy Land, Fall 2016
Hardcover, 225 pages, 214 image plates

 

 

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May 12, 2017

Raymond Depardon for Libéracion and FIAF

Correspondance New-Yorkaise 2017
Raymond Depardon
Libéacion and French Institute Alliance Française (FIAF)
May 12–July 1, 2017

 

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Raymond Depardon for Libération and FIAF, 2017
40 x 50 archival pigment print

 

From the FIAF Press Release:

 

Raymond Depardon revisits his landmark Correspondance New-Yorkaise in a special new commission for the FIAF Gallery.

 

New photos taken daily from May 1-11, 2017 will be displayed alongside his 1981 series, creating a unique portrait of the city across decades.

 

In 1981, Raymond Depardon’s La correspondance New-Yorkaise was published in the Libération newspaper in France. Composed of humorous, observational, photographic notes—and no topical news—the newspaper dedicated a full page to this correspondence every day for a month. It was a pivotal moment both in French photography and in Depardon’s career. La correspondance New-Yorkaise marked a turn toward the “new journalism” of the era, which fed on daily life and featured first-person, subjective writing.

 

36 years later, this major French photographer and filmmaker takes a new look at New York, continuing his rare portrait of one city’s unexpected spaces. This exhibition takes place during the cycle of events celebrating 70 years of the Magnum Photos agency.

 

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Raymond Depardon at FIAF, 2017

 

Earlier this Spring, our good friends at Picto introduced us to Raymond Depardon thereby offering a unique opportunity to participate in his iconic Correspondance New-Yorkaise 2017 project, now spanning some 30 + years since it’s inception.

 

Now, it’s not as if the expedited processing of Raymond’s 8 x 10 negatives each morning and the subsequent scanning of selections and final file prep for Libéracion for seven days straight wasn’t enough — but before we knew it (and who knows really (?) maybe it was the language barrier) we found ourselves producing a full blown exhibition of 40 x 50 archival pigment prints for the French Institute Alliance Française as well!
 
Bravo Raymond (!) it seems, is about all that’s left to say  …

 

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Raymond Depardon for Libération and FIAF, 2017
40 x 50 archival pigment print

 

 

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November 15, 2016

Christian MacDonald for Interview Magazine

New Next New York
Christian MacDonald
Interview Magazine
November 2016


American fashion is a big family—we all compete, but we love each other at the same time” writes Diane Von Furstenberg to open this wide reaching story about New York Fashion photographed by Christian MacDonald.

Fourteen pages. See the full story here

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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September 16, 2016

Talia Chetrit at Kaufmann Repetto NY

Talia Chetrit
Kaufmann Repetto
September 15 – October 31

 

 

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Talia Chetrit
L: dress, inkjet print, 26 x 18″, 2016
R: legs, silver gelatin print, 24″ x 16″, 2016

 

From the Kaufmann Repetto press release:

 

In her latest photographs Talia Chetrit has structured a series of performative scenarios in which the artist uses her body, and that of her partner, to destabilize the conventions of self-portraiture and its mechanisms of control. The shutter release—along with mirrors in her studio, deconstructed clothing and multiple cameras—are tools with which Chetrit sets up deliberate triangulations that present us with critical openings. It is through these openings that we see the artist repeatedly demonstrating her submission to her own process as an act of authorial agency.

 

 

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Kaufmann Repetto: Talia Chetrit installation view
September 15 – October 31, 2016

This is the third exhibition we’ve helped produce for Talia Chetrit with Kaufmann Repetto. We’ve been working with Talia since 2009.

 

 

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July 16, 2016

Marc Lemoine for Flood Magazine

How To Be Cool and Fashionable Without Breaking the Bank, Starring Dr. Steve Brule
Marc Lemoine
Flood Magazine
July 2016

Marc Lemoine shot this little exposé with Dr. Steve Brule for Flood Magazine.
WARNING: the following content, once viewed, cannot be unseen.

 

 

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Marc Lemoine: Dr. Steve Brule, Flood Magazine, 2016

 

 

Flood Magazine: What are the most important elements of style?

 

Dr. Steve Brule: WHAT THE HECK ARE YOU TALKIN ABOUT? YOU SHOULD CARE ABOUT MORE IMPORDANT THINGS THAN JUST STRYLE.

 

 

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Marc Lemoine: Dr. Steve Brule, Flood Magazine, 2016

 

 

Left: Nude patent pumps by Fitzwell / Periwinkle tweed three-piece skirt suit by Vanity Fair / Sea foam leisure pants by Teddi
Middle: Yellow casual pants by Boothbay / Gold satin pumps by Special Occasions / Crochet cardigan by J. G. Hook
Right: Turquoise satin bed coat by Lady Studio / Nude stockings by Burlington Sheer Legacy / Pearls

 

 

Hey, it’s not like we didn’t warn you …

 

 

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July 15, 2016

Andreas Laszlo Konrath for Rag and Bone

2016 Men’s Photo Project
Andreas Laszlo Konrath
Rag & Bone
Summer 2016


ALK was back at it this summer — working hard to make characters the likes of Wiz Khalifa, Harvey Keitel, John Turturro and others look cool and casual while wearing Rag & Bone.

 

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Andreas Laszlo Konrath: Wiz Khalifa for Rag & Bone, 2016

 

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Andreas Laszlo Konrath: Harvey Keitel for Rag & Bone, 2016

 

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Andreas Laszlo Konrath: John Turturro for Rag & Bone, 2016

 

 

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May 19, 2016

Blair Getz Mezibov for Heroine Magaine

Alexander McQueen: Take Romance and Scratch its Eyes Out
Blair Getz Mezibov
Heroine
Spring/Summer 16


12 pages / 9 images: film processing, scanning

 

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April 25, 2016

Brian Nice

My Point of View
Brian Nice
Garrison Art Center
April 23 – May 1

 

LTI-Lightside has worked with Brian Nice since 2000 processing his film, scanning, and making exhibition prints. However, in 2009, Brian suffered a brain bleed from a cavernous malformation on his brain stem. Before that he enjoyed successful 25-year career as a fashion and beauty photographer, shooting for all of the usual suspects, Elle, Cosmo, Marie Claire, etc.

 

 

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Brian Nice: from My point of View at Garrison Art Center, 2016
40″ x 40″ archival inkjet print / lamination / brace mounting

 

Brian’s life changed forever in 2009, when he first awoke after the hemorrhage he was only able to move one of his left fingers. He has made incredible progress after two brain surgeries and daily PT but still speaks and moves with great difficulty. His mental faculties remain acute. He told the New York Times that he’s “mentally fit but in a broken body” and that holding a conversation can be “like an Olympic event.”

 

 

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Brian Nice: from My Point of View at Garrison Art Center, 2016
Both 11″ x 11″ archival inkjet prints / lamination / brace mounting

 

With the phenomenal support of his family and friends (once of which, provided him with a plastic, medium-format Holga film camera) — Brian had an epiphany: the Holga, with its high propensity for flares, blurry images and double exposures perfectly imitated the way he sees the world these days.
So in 2013 (to his therapists’ dismay) Brian embarked on a cross-country trip with a small crew — including his mother and friends — to shoot the American landscape as he now sees it. The results are gloriously expressionistic and colorful and serve as a testament to Brian’s incredibly optimistic philosophy toward life in his current condition. His My Point of View exhibition is now on view at Garrison Art Center in Garrison, NY.

 

 

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Brian Nice: My Point of View opening at Garrison Art Center, 2016

 

To see more of Brian’s work, and to learn more about his travels as a TBI (Traumatic Brain Injury) survivor, please visit his website here.

 

 

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May 1, 2015

Max Farago for BEAT Magazine

Giorgio Moroder
Max Farago, Photographer
BEAT Magazine
May, 2015

 

Max Farago shot these limited edition covers for Beat Magazine — of Giorgio Moroder  (come on, how cool is that?!?) … anyway, we helped out with the film processing and hi-res scans.

 

The rest here is re-posted from the BEAT website/Blog:

 

 

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Max Farago: Limited edition BEAT Magazine covers, May 2015

 

 

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