LTI NY

June 13, 2017

Valerio Spada for GAP

Portrait of American Summer 2017
Valerio Spada
GAP / American Diversity Campaign

 

AdWeek (aka AdFreak) did a short piece on the Gap’s current Summer ’17 campaign shot by Victor Spada. They managed to be both snarky and respectful in the same breath while featuring a ton of images from Victor, all shot on film and processed you know where ….

 

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Valario Spada: GAP Portrait of American Summer 2017

 

Here’s an excerpt:

 

Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes.

 

A new print and video campaign, titled “I Am Gap,” from Untitled Worldwide takes a look at a range of personalities—found via street casting, rather than via a modeling agency—that the clothing retailer hopes captures the spirit of its brand.

 

Stills from the campaign feature faces from different backgrounds striking familiar fashion poses, while being hip and attractive.

 

A short anthem spot, meanwhile, summarizes the core thrust of the marketing effort. “You are the quiet strength in a roaring city,” it says. “You are the free spirit who welcomes the unknown. You are the cattle driver, the BMX rider, the artist in the making. You are worlds apart in life but neighbors in optimistic spirit. You are America. You are Gap.”

 

Because nothing says land of the free and home of the brave like off-the-rack denim, blouses and tees.

 
It’s a basic strategy consistent with the marketer’s fall 2016 campaign, also created with Untitled, which beautifully documented the likes of Brooklyn United, a community marching band for kids, teens and young adults. The tagline for that advertising was “Do You.” “I Am Gap” is channeled as an explicitly inclusive, patriotic concept, if perhaps less powerfully.

 

The fashion industry in general has struggled to represent a diverse cross-section of cultures in advertising, even as it has begun to improve diversity on the runway. Gap is one of a few notable exceptions.
 

 

See a small selection of the print ads below:

 

 

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Valario Spada: GAP Portrait of American Summer 2017

 

 

 

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June 8, 2017

Josh Olins for Modern Weekly

Comme des Garçons: the Future of Silhouette
Joh Olins
Modern Weekly
F/W 2017

 

 

LTI/Lightside provided film processing and conventional c-printing for this story.

 

 

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Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

 

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Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

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May 12, 2017

Raymond Depardon for Libéracion and FIAF

Correspondance New-Yorkaise 2017
Raymond Depardon
Libéacion and French Institute Alliance Française (FIAF)
May 12–July 1, 2017

 

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Raymond Depardon for Libération and FIAF, 2017
40 x 50 archival pigment print

 

From the FIAF Press Release:

 

Raymond Depardon revisits his landmark Correspondance New-Yorkaise in a special new commission for the FIAF Gallery.

 

New photos taken daily from May 1-11, 2017 will be displayed alongside his 1981 series, creating a unique portrait of the city across decades.

 

In 1981, Raymond Depardon’s La correspondance New-Yorkaise was published in the Libération newspaper in France. Composed of humorous, observational, photographic notes—and no topical news—the newspaper dedicated a full page to this correspondence every day for a month. It was a pivotal moment both in French photography and in Depardon’s career. La correspondance New-Yorkaise marked a turn toward the “new journalism” of the era, which fed on daily life and featured first-person, subjective writing.

 

36 years later, this major French photographer and filmmaker takes a new look at New York, continuing his rare portrait of one city’s unexpected spaces. This exhibition takes place during the cycle of events celebrating 70 years of the Magnum Photos agency.

 

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Raymond Depardon at FIAF, 2017

 

Earlier this Spring, our good friends at Picto introduced us to Raymond Depardon thereby offering a unique opportunity to participate in his iconic Correspondance New-Yorkaise 2017 project, now spanning some 30 + years since it’s inception.

 

Now, it’s not as if the expedited processing of Raymond’s 8 x 10 negatives each morning and the subsequent scanning of selections and final file prep for Libéracion for seven days straight wasn’t enough — but before we knew it (and who knows really (?) maybe it was the language barrier) we found ourselves producing a full blown exhibition of 40 x 50 archival pigment prints for the French Institute Alliance Française as well!
 
Bravo Raymond (!) it seems, is about all that’s left to say  …

 

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Raymond Depardon for Libération and FIAF, 2017
40 x 50 archival pigment print

 

 

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November 15, 2016

Christian MacDonald for Interview Magazine

New Next New York
Christian MacDonald
Interview Magazine
November 2016


American fashion is a big family—we all compete, but we love each other at the same time” writes Diane Von Furstenberg to open this wide reaching story about New York Fashion photographed by Christian MacDonald.

Fourteen pages. See the full story here

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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October 23, 2016

Katherine Newbegin at Lesley Heller Workspace

Artists in Dialogue: Katherine Newbegin & Jim Osman
Katherine Newbegin
Lesley Heller Workspace
October 23 – December 4

 

 

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Leslie Heller Workspace: Artists in Dialogue: Katherine Newbegin & Jim Osman
October 23 – December 4, 2016

 

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Katherine Newbegin
“Auditorium circa 1972 (Eglés Sanatorium, Druskininkai, Lithuania)”
2016, C-Print, 40 x 50 in. Ed. of 2 + 1AP

 

 

From the Leslie Heller Workspace website:

 

Artists in Dialogue presents the work of photographer Katherine Newbegin and sculptor Jim Osman.
Katherine Newbegin’s photographs explore vacant and long unused places of leisure, travel and transitional occupancy. All of these spaces are deeply informed by the traces of the human activities that had once taken place there, and linger now only in the remnants left behind.  The architecture of these hotel rooms, sanatoriums, and auditoriums, holds a stifling sense of deadness, as if already ossified, channeling imagery of a distant yet recent history.  Newbegin’s newest series of photographs explore Polish and Lithuanian hotels and sanatoriums which were used in the 1970’s as vacation and therapeutic destinations by citizens of the former Soviet Union.

 

Jim Osman’s sculptures center on explorations of structure, architecture and space. Working with wood, paint, and construction paper, Osman instinctively combines materials, forms and colors to create dynamic 3-dimensional compositions. The sculptures presented in this exhibition range from  complex free-standing floor pieces, to smaller and more intimate sculptures with simplified geometric contours. The sculptures excavate formal relationships of line and structure and invite contemplations on architecture, furniture and the materiality of wood.

 

 

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 Katherine NewbeginCouples (Eglés Sanatorium, Druskininkai, Lithuania)“, 2016
C-print, 30 x 40 inches, Ed. of 3 +1AP

 

 

LTI/Lightside has worked with Katherine Newbegin for a number of years — we printed this series of 30 x 40 and 40 x 50 conventionally enlarged c-prints directly from her original negatives.

 

 

Katherine Newbegin (b.1976) received her MFA from Hunter College and her BA from Yale. Newbegin has been the recipient of a Tiffany grant in 2009, a DAAD fellowship in 2008, and has been awarded residencies at the Marie Walsh Sharpe Foundation, Yaddo, the Camera Club of New York, and the Catskills Mountain Foundation. Newbegin has shown her work nationally and internationally, including at: Dina4Projekte, Haas & Fischer Gallery, Galerie Open, Pinakothek der Moderne, Kunstverein Munich, Kommunale Galerie Berlin, the Loeb Art Center at Vassar College, Deutsches Haus, and the Chelsea Art Museum. Newbegin has published catalogues with Revolver in Germany, and the Loeb Art Center at Vassar College. Her work has been featured in Berlin Zitty, Time Out New York, Lettre International, Camera Austria, Neues Deustchland, ParisBerlin, Zuricher Zeitung, Die Welt, and the Berliner Morgenpost. She lives and works in Brooklyn, New York.

 

 

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October 16, 2016

Alec Soth for The New Yorker

In the Heart of Trump Country
Alec Soth
The New Yorker
October 2016



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Alec Soth / Magnum: In the Heart of Trump Country, for The New Yorker, 2016

 

 

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Alex Soth / Magnum: In the Heart of Trump Country, for The New Yorker, 2016

 

 

Read the full story here.

 

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September 16, 2016

Talia Chetrit at Kaufmann Repetto NY

Talia Chetrit
Kaufmann Repetto
September 15 – October 31

 

 

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Talia Chetrit
L: dress, inkjet print, 26 x 18″, 2016
R: legs, silver gelatin print, 24″ x 16″, 2016

 

From the Kaufmann Repetto press release:

 

In her latest photographs Talia Chetrit has structured a series of performative scenarios in which the artist uses her body, and that of her partner, to destabilize the conventions of self-portraiture and its mechanisms of control. The shutter release—along with mirrors in her studio, deconstructed clothing and multiple cameras—are tools with which Chetrit sets up deliberate triangulations that present us with critical openings. It is through these openings that we see the artist repeatedly demonstrating her submission to her own process as an act of authorial agency.

 

 

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Kaufmann Repetto: Talia Chetrit installation view
September 15 – October 31, 2016

This is the third exhibition we’ve helped produced for Talia Chetrit with Kaufmann Repetto. We’ve been working with Talia since 2009.

 

 

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July 16, 2016

Marc Lemoine for Flood Magazine

How To Be Cool and Fashionable Without Breaking the Bank, Starring Dr. Steve Brule
Marc Lemoine
Flood Magazine
July 2016

Marc Lemoine shot this little exposé with Dr. Steve Brule for Flood Magazine.
WARNING: the following content, once viewed, cannot be unseen.

 

 

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Marc Lemoine: Dr. Steve Brule, Flood Magazine, 2016

 

 

Flood Magazine: What are the most important elements of style?

 

Dr. Steve Brule: WHAT THE HECK ARE YOU TALKIN ABOUT? YOU SHOULD CARE ABOUT MORE IMPORDANT THINGS THAN JUST STRYLE.

 

 

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Marc Lemoine: Dr. Steve Brule, Flood Magazine, 2016

 

 

Left: Nude patent pumps by Fitzwell / Periwinkle tweed three-piece skirt suit by Vanity Fair / Sea foam leisure pants by Teddi
Middle: Yellow casual pants by Boothbay / Gold satin pumps by Special Occasions / Crochet cardigan by J. G. Hook
Right: Turquoise satin bed coat by Lady Studio / Nude stockings by Burlington Sheer Legacy / Pearls

 

 

Hey, it’s not like we didn’t warn you …

 

 

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July 15, 2016

Andreas Laszlo Konrath for Rag and Bone

2016 Men’s Photo Project
Andreas Laszlo Konrath
Rag & Bone
Summer 2016


ALK was back at it this summer — working hard to make characters the likes of Wiz Khalifa, Harvey Keitel, John Turturro and others look cool and casual while wearing Rag & Bone.

 

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Andreas Laszlo Konrath: Wiz Khalifa for Rag & Bone, 2016

 

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Andreas Laszlo Konrath: Harvey Keitel for Rag & Bone, 2016

 

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Andreas Laszlo Konrath: John Turturro for Rag & Bone, 2016

 

 

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July 1, 2016

Theo Wenner for Rolling Stone

Future: Syrup, Strippers and a Heavy Angst With the Superstar MC
Theo Wenner
Rolling Stone
June 2016

 

Theo Wenner shoots film — and boy are we happy about it (!)

 

 

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Theo Wenner: Future for Rolling Stone, June 2016

 

 

Click here for the full story:

 

 

 

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