LTI NY
editorial and advertising project archive: LTI / Lightside provides a full range of services for the professional photographer from traditional film processing and optical enlargement to digital file processing proofing, retouching and printing. Our clients’ work can be seen across a wide spectrum of the music industry, editorial magazine and fashion advertising landscape.
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Heavenly Bodies
Philip-Lorca DiCorcia
Vogue
May Issue

 

 

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Philip-Lorca DiCorcia: Heavenly Bodies, Vogue, May 2018

 

 

From theCollectiveShift press release:

 

COLLABORATING WITH VOGUE’S Executive Fashion Editor Phyllis Posnick, Philip-Lorca DiCorcia photographed models in Catholic-inspired pieces in conjunction with the Metropolitan Museum of Art’s new show, Heavenly Bodies: Fashion and the Catholic Imagination.

 

 

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Philip-Lorca DiCorcia
: Heavenly Bodies, Vogue, May 2018

 

 

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Philip-Lorca DiCorcia: Heavenly Bodies, Vogue, May 2018

 

 

LTI/Lightside provided 120 film processing and conventional contacts for PL DiCortia’s shoot. See the entire story here (!)

 

 

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Gun Country
Sharif Hamza
The New Yorker
Portfolio, March 28, 2018 Issue

 

Ten Pages / Nine portraits. Click here to see the full portfolio in The New Yorker

 

 

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Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

 hamza_3Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

 

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Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

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March 8, 2018
Richard Mosse for Vogue
American Women: Transformers
Richard Mosse
Vogue.com
March 8

 

 

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Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

Launched on International Women’s Day, Vogue.com’s American Women: Transformers invited eleven photographers to chronicle the stories of a wide range of inspiring women. Richard Mosse toured hurricane ravaged Puerto Rico to bring back tales of change and positivity — all with his signature visual style. See the full story here.

 

 

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Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

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Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

AW3-puerto-rico-richard-mosse-11_750Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

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The Domestic Kingdom: and Terror and Beauty
Tina Barney
W Magazine
Volume Two 2018

 

 

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Tina Barney: W Magazine: The Domestic Kingdom … Volume Two, 2018

 

 

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October 27, 2017
#filmis(not)dead
For those of you who thought film was dead, we’re happy to report that sentiment is clearly an exaggeration. First of all, a quick hashtag search on Instagram shows nearly 6 million users of #filmisnotdead vs a mere 6,816 tags with #filmisdead (!) Heck, that should settle it right there … but hey, don’t just take I/G’s word for it — go ahead and scroll down to see no less than five (5!) editorial stories and current ad campaigns that have run though the lab recently … and we’ve got more, believe us!

 

From the New Yorker to Nordstrom and Sonia Rikel to Nike — Zoe Ghertner, Max Farago, Ben Grieme, David Banjamin Sherry and Stefan Ruiz shot every format from 35mm to 8 x 10 this past season to deliver a stunning array of well …  really cool stuff.

 

 

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Ben Grieme: Nike AF-1 campaign, Fall 2017, click here

 

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Top: Stefan Ruiz: William Eggelston, New Yorker, October, 2017
Bottom: David Benjamin Sherry, Laura Owens, New Yorker, October, 2017

MF_finalMax Farago: Nordstrom: Fall 2017 click here

 

 

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Zoe Ghertner: Sonia Rykiel, Fall 2017 click here

 

 

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June 13, 2017
Valerio Spada for GAP
Portrait of American Summer 2017
Valerio Spada
GAP / American Diversity Campaign

 

AdWeek (aka AdFreak) did a short piece on the Gap’s current Summer ’17 campaign shot by Victor Spada. They managed to be both snarky and respectful in the same breath while featuring a ton of images from Victor, all shot on film and processed you know where ….

 

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Valario Spada: GAP Portrait of American Summer 2017

 

Here’s an excerpt:

 

Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes.

 

A new print and video campaign, titled “I Am Gap,” from Untitled Worldwide takes a look at a range of personalities—found via street casting, rather than via a modeling agency—that the clothing retailer hopes captures the spirit of its brand.

 

Stills from the campaign feature faces from different backgrounds striking familiar fashion poses, while being hip and attractive.

 

A short anthem spot, meanwhile, summarizes the core thrust of the marketing effort. “You are the quiet strength in a roaring city,” it says. “You are the free spirit who welcomes the unknown. You are the cattle driver, the BMX rider, the artist in the making. You are worlds apart in life but neighbors in optimistic spirit. You are America. You are Gap.”

 

Because nothing says land of the free and home of the brave like off-the-rack denim, blouses and tees.

 
It’s a basic strategy consistent with the marketer’s fall 2016 campaign, also created with Untitled, which beautifully documented the likes of Brooklyn United, a community marching band for kids, teens and young adults. The tagline for that advertising was “Do You.” “I Am Gap” is channeled as an explicitly inclusive, patriotic concept, if perhaps less powerfully.

 

The fashion industry in general has struggled to represent a diverse cross-section of cultures in advertising, even as it has begun to improve diversity on the runway. Gap is one of a few notable exceptions.
 

 

See a small selection of the print ads below:

 

 

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Valario Spada: GAP Portrait of American Summer 2017

 

 

 

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Comme des Garçons: the Future of Silhouette
Joh Olins
Modern Weekly
F/W 2017

 

 

LTI/Lightside provided film processing and conventional c-printing for this story.

 

 

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Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

 

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Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

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Summer / Turn it Up
Anne Menke
Cosmopolitan Magazine
June 2017

 

8 images on 8 pages / pure pretty girl retouching …

 

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Anne Menke: Cosmopolitan Magazine, Summer / Turn it Up, June 2017

 

 

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New Next New York
Christian MacDonald
Interview Magazine
November 2016


American fashion is a big family—we all compete, but we love each other at the same time” writes Diane Von Furstenberg to open this wide reaching story about New York Fashion photographed by Christian MacDonald.

Fourteen pages. See the full story here

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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Christian MacDonald: New Next New York, Interview, 2016

 

 

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October 16, 2016
Alec Soth for The New Yorker
In the Heart of Trump Country
Alec Soth
The New Yorker
October 2016



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Alec Soth / Magnum: In the Heart of Trump Country, for The New Yorker, 2016

 

 

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Alex Soth / Magnum: In the Heart of Trump Country, for The New Yorker, 2016

 

 

Read the full story here.

 

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